Dealing with an inundation of unwanted emails can be a frustrating aspect of our online lives, especially when locating the elusive unsubscribe button becomes a challenge, typically buried at the email’s bottom.
In response to user concerns, Google has taken steps to address this issue for Gmail users. Google is simplifying the process of unsubscribing from unwanted emails on both the mobile and web versions of Gmail. Additionally, the company is refining the “Report spam and unsubscribe” category, splitting it into two distinct options: “Report spam” and “Unsubscribe.”
These changes have been communicated through a Google Workspace update, with the company stating, “Recognizing the frustration many users face in managing unwanted emails, we introduced new guidelines for bulk senders a few months ago to enhance user safety. Now, we’re introducing new methods to further simplify the unsubscribe process for unwanted emails in Gmail on both web and mobile.”
A notable aspect of this update is the ability for users to unsubscribe without opening the unwanted emails. Upon clicking the unsubscribe button, Gmail sends either an HTTP request or an email to the sender, formally requesting the removal of the user’s address from the mailing list.
According to reports, the tech giant Google will mandate bulk senders (those dispatching over 5,000 emails) to implement a single-click unsubscribe link by February 2024. This feature will be prominently visible within the message body, and commercial senders are required to process these requests within a two-day timeframe.
Significantly, the unsubscribe option is now immediately visible upon opening an email, eliminating the need for Android and iOS users to navigate through multiple steps in the three-dotted menu.
Starting February 2024, we’ll require bulk senders to authenticate their emails, allowing for easy unsubscription and a less spammy inbox for users 💌 Learn more ↓ https://t.co/Mw5WwbnIHZ
— Gmail (@gmail) January 16, 2024
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